Selected WorkAngel · 2023–PresentCommunication Is KingWhat it took to turn three siloed designers into a function of six — and why the operating principle wasn't craft, it was communication.Angel · 2024–PresentThe Perfect StormHow a giveaway of an actual homestead became a theatrical playbook — and what it taught me about designing campaigns that compound.Angel · 2025–PresentPay It ForwardThe page I designed and shipped while leading the team — a bespoke surface that broke the design system on purpose, and lifted conversion twice.Historik · 2021–2025The Discipline of Calling ItI raised the money, hired the team, shipped the product, and then called it. The discipline wasn't in the building. It was in knowing when to stop.→How I Lead
